You've heard it before...
Don't talk about what you got,
Tell me how it benefits ME.
That is one of the fundamentals of focused marketing. Figure out why your 'assets' are benefits to your customer!
Okay, a lot of you know this, and that's good.
But, have you considered just how much you can extend your customer service to your customers?
How about giving them access to your knowledge and skills? Your good name and reputation? Your webpage? Your 'leg up' in the marketing realm?
I have been looking at some email marketing sites that talk about how they can help you help your customer (whew, say that fast three times). They will offer you incentives to help your customers use their marketing service. Plus, as part of your marketing with them, you can collect customer surveys and review/testimonials to enhance and promote your business.
You in turn can help send out your customer's emails and increase their visiblity in social networks. Ah, a symbiotic relationship!
What do you think? Could it work for you and your customers? Take a look at RatePoint's webpage for one such marketing service. And, don't forget to Google for more to shop 'n compare!
Good luck,
Mary and Michael
In the Colorado plains, our farm specializes in raising quality huacaya ("teddy bear")and suri ("dread locks") alpacas in all colors for show and fiber! Along with our alpacas, we offer our knowledge, great service, and alpaca products.
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