I know that you see all kinds of email messages that are sent using an email service, like Vertical Response among others. Now, not necessarily advocating one service provider over the other, have you ever just perused through their free information / articles? It's like going to the public library, in a way -- helpful information just sitting there, waiting for you to look at it.
So, besides the email marketing campaign that you've been planning ;) -- pop into these providers' sites and take a look around. Maybe get on their free newsletters to get more information handed to you.
Don't know of any such providers?
Well below are some links to some information provided. There are others email marketing providers, like: Campaigner, Easy Contact, Constant Contact, Mad Mimi, icontact, ContactPro, and so many more. Now, granted, some of these sites have more free info than others, but take a look around to see.
Just Google or Yahoo on 'email marketing' to see what's out there.
Again, not promoting any particular email service, just grabbing some links I know of ....Here are just some of the links to some of these sites....
Get out there, folks -- Be brave!
Easy Contact's Email Marketing Resource Guide
Vertical Response's 2010 Business checklist
Vertical Response's Top 10 Blog posts of 2009
Constant Contact's Learning Center
-- includes webinars, tutorials and guides!
Interspire's 62-page whitepaper about permission based email marketing
(you have ask for it)
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