Jan 20, 2010

How to Use "Cause Marketing" + We Want to Help Haiti... Sale!

So, we are practicing what we preached, and have been reading some information provided by Vertical Response in their posting: "The 2010 New Year Checklist for Your Business".

Item 1 on their list says to use "cause marketing." Whoa, the first instinct is that this sounded crass and Machiavellian, but then a second thought occurred ...this can be beneficial for both us and the cause!

How can we help promote our business and our interest in a cause at the same time?

Obviously, as with many of you, we are concerned about the citizens of Haiti and their plight after this earthquake. So, we are combining this desire to help them with our marketing needs to make a special offer that is above our normally low listed prices on our alpacas on our Autumn Sun Alpacas Openherd site.

For rest of January 2010:
We will give you 10% off the price of any 'for sale' animal on our Autumn Sun Alpacas Openherd site... and, we will donate 10% to the Red Cross for the Haitian relieve efforts.

Interested in a group of animals in one of our packages or one of your design? No problem, lets talk. We offer reduced prices already on our packages, but can discuss details and donation options.

The great thing is that this offer works with full payment or a payment plan. Full cash payment now means a full 10% now.

But if you can only finance right now, this offer still works for you as long as we sign the contract this month. The rebate and donations will just be spread out -- a discount/donation now on the down payment and then a discount/donation off the top of each payment.

So, hop over to our alpaca listings on our Autumn Sun Alpacas Openherd site, and see what alpaca catches your eye. Have questions? Just drop us an email note (directly here, or through our Openherd site), and we will get right back with you with answers.

Easy, painless, informative shopping... with a big payoff!

Thanks for looking, and for your generosity!

Autumn Sun Alpacas
livingstons@autumnsunalpacas.com

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Article as seen on Comcast.net News on 20-January-2010:
"New 6.1-quake hits Haiti, people flee into streets"

1 comment:

  1. Also, feel free to add any comments, here and on our Facebook site, on how we can help Haiti (or any other cause) while we market our alpacas. ~~ Mary and Michael

    ReplyDelete